Welcoming Mario Innocente
The project welcomed Mario Innocente to help shape the public identity and brand around Baltersan.
In December 2024 Baltersan announced that Mario Innocente was joining the project to lead marketing and brand work.
The appointment reflected a practical need: a restoration project of this scale needs more than architectural work. It also needs a coherent identity, products and partnerships capable of bringing the story to a much wider audience.
That work has developed alongside Baltersan 1584, the Scottish brand connected with the castle and its restoration mission.